WELCOME TO WAKE UP AND WANDER

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We’re more than a brand—we’re a call to the wild parts of your soul that refuse to settle. Born from a deep desire to live wide awake, we create goods that speak to the dreamers, the drifters, and the bold-hearted believers chasing beauty in the everyday. Everything we make is rooted in intention. Stories stitched into fabric. Purpose woven into design. We don’t claim perfection, only presence. And if you’re here, it means you feel it too—that quiet tug toward something more honest, more free. Whether you’re here to shop, explore, or simply take a breath—we’re glad you found us. Here’s to the journey. Here’s to waking up. And most of all, here’s to the wander.

THE WANDER COLLECTION

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EXPLORE THE BETTER IN MONTANA COLLECTION

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We didn’t plan to fall in love with Montana—it just kind of happened. One minute we were chasing something we couldn’t name, and the next we were drinking espresso with raw milk in the middle of nowhere, watching a lone buffalo wander by like some kind of wild, sacred dream. Everything slowed down. The air felt different. Every day was an adventure, but it was never rushed. It was slow. Uncomplicated. And exactly what we needed .This collection is for that version of you—the one who craves quiet mornings, barefoot hikes, cold air in your lungs and the kind of peace you don’t have to earn. It’s for the ones who are still figuring it out but know, deep down, life is meant to feel like this. Because honestly? It wasn’t just better in Montana. We were better.

THE BETTER IN MONTANA COLLECTION

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WE BURNED IT ALL DOWN JUST TO FEEL SOMETHING

Life got quieter, but we heard ourselves louder. Wake Up and Wander was born in that in-between space—where chaos meets clarity and the ordinary turns magic. We made this brand to hold the feeling of that season. The one where everything fell apart just right.

THIS IS WHAT CAME NEXT →